Trinity Mirror Midlands

Related case study

Brindleyplace

Brindleyplace is a vibrant and attractive canalside destination situated at the very heart of Birmingham. This award-winning leisure and business destination has something for everyone -restaurants, galleries, a theatre and unique, independent stores are wrapped up together in the safest and cleanest environment in Birmingham.

As well as one of the city’s most diverse leisure destinations, Brindleyplace is a premier business destination. Set around public squares and treelined streets, there are 10 architecturally stunning buildings providing more than 1.1m sq ft of Grade A office space and providing an excellent working environment for 8,500 people.

Campaign details

Digital campaign have been booked by Brindleyplace in order to promote its entertainments events. Creative has included leaderboard adverts across:

• birminghampost.net  
• birminghammail.net.

Result

The digital campaign that Brindleyplace have booked were a success and received a high level of response and enquiries from our users. Brindleyplace have since repeated their digital campaigns across our digital products. The following testimonial from Brindleyplace backs up these results.

 “Brindleyplace has now run two online campaigns with icbirmingham, one for our summer and one for our winter events in 2007. Both campaigns were a huge success and resulted in large amounts of enquiries from the public. We are therefore going to repeat the campaigns this year and we will certainly look at additional promotions we can run on the sites in the future. The potential campaigns are even more attractive to Brindleyplace following the launch of the new websites which are fantastic and very easy to navigate. I was also thrilled with the extent of online editorial which supported our advertisements and look forward to working with the team in the future.”

Kate Gregson, Marketing & PR Manager – Brindleyplace